Websites can be divided into two broad categories – static and interactive. Interactive sites are part of the Web 2.0 community of sites, and allow for interactivity between the site owner and site visitors. Static sites serve or capture information but do not allow engagement with the audience directly.
Some web sites are informational or produced by enthusiasts or for personal use or entertainment. Many web sites do aim to make money, using one or more business models, including:
1, Posting interesting content and selling contextual advertising either through direct sales or through an advertising network.
2, E-commerce – products or services are purchased directly through the web site
3, Advertising products or services available at a brick and mortar business
4, Freemium – basic content is available for free but premium content is paid
