Ecommerce web development has become essential part for many business or organizations to reach through their target audience beyond the boundaries. Designing an ecommerce website is totally different from normal website design. Ecommerce web design consists of product catalogue and various other services provided by owner of the site, also it has options of online payment and all, which requires web designers to pay lot more attention while designing ecommerce website.
In such scenario, finding needed information or details on any ecommerce website can be quite tedious due to huge information on it and it is very difficult for web designers to design most usable and user friendly ecommerce site. So, to help out designers to design ecommerce website which is more user friendly and easy to use, here below I tried to list out crucial ecommerce website design tips which help them to design website having higher usability and ease of use.
• Make user experience pleasant with clean and simple user interface of your ecommerce site! Make your website look simple and elegant even though without using much more art effects within it. Try to make user experience pleasant through simple but effective user interface designs.
• Always try to design simple and seamless navigation within your ecommerce website! Users come to your site to buy something or to get details of products they wish to buy, if they can’t navigate easily and can’t find information they needed, they will move away to other site. So, always provide seamless navigation within website to search any product or other details.
• Always try to enhance performance and speed of your ecommerce website! No one likes to be slow in this high-tech age, and your users won’t like to wait till you website loads completely. Try to optimize the performance of the website once you completed with the designing by eliminating things which are unnecessary.
• Don’t ever forget to include search box within your ecommerce site when you design it! Search box is one of the essential elements of ecommerce websites, as it allows users to easily find any particular products or information within website. Try to position the search box within website in such a way that users can easily locate it.
• Try to showcase your promotional offers or discounts on your ecommerce website home page. By doing so, you will get attention from users and may get more traffic.
• Design product page precisely! Always spend maximum time in product page design, as this is the page from which you can impress the customers and makes them to buy your products, so make it little bit more attractive and engaging.
• Make shopping cart basket easily locatable by users! Always make it visible to users what they have added to shopping cart and how much money they already have spent.
Apart from these entire one should also pay attention on purchase buttons, colors & graphic combination, prices of products, call to action and checkout process as well.
So, these are some set of guidelines one should follow while they design their ecommerce website.
