1, Make sure each page in your website has something valuable to offer.
2, Don’t distract your visitors with blinking or scrolling text, animated GIFs, or auto-loading sound.
3, Don’t annoy your visitors with pop-
up windows.
4, Don’t use put text over image backgrounds.
5, Put some thought into organization.
6, Minimize clicking!
7, Limit page length to 2 screenfuls, or 6-7 screenfuls for articles.
8, Include a way to get back to the home page, on every page.
9, Include a menu on every page.
10, Don’t use frames.