- E-commerce website:
These are virtual stores meant to attract customers and generate sales through enabling visitors to comfortably place products in an online shopping cart and make payment. Since e-commerce websites have to undertake the responsibility of attracting audience and triggering sales then and there, the websites need to be attractive and highly user friendly with more focus on the products and online security. These sites are very effective internet marketing tools, more so when they are linked to social media sites or promoted through direct mail marketing.
- Promotional or informative websites:
Informative websites provide general information on the company and services. They may not have a direct sales objective but when effectively and professionally designed, they can enhance your brand value and bring in business. Promotional websites are basically informative in nature but they are designed to highlight products or services and trigger sales or traffic. Some come with a shopping cart option while certain promotional sites allow the visitor to request a quote.
- Online advertising on search engine:
This refers to Pay-Per-Click (PPC) campaigns wherein you can place your advertisement on the SERPs (search engine result pages) of search engines like Google, Yahoo, Bing, etc. and are charged only when your key-word targeted ad is clicked. In order to expand your internet marketing horizon in the field of PPC campaigns you can hire professionals. They will manage one or more campaigns on your behalf and address your changing advertising needs through adjusting your ads and building new campaigns that target new keywords to enhance your web traffic.
- Organic search results triggered through Search Engine Optimization (SEO):
Premier SEO service providers work at providing higher ranking to their client’s websites in the natural or organic listings (which are not paid) of search engines like Google. A number of factors need to be considered for placing websites at top ranks within search engines, which are broadly classified as on-page optimization and off-page optimization. On-page optimization involves creating a well-designed website, easy to navigate sitemaps, keyword research and consequent content optimization, meta tag optimization, image optimization and more. Off-page optimization techniques include submission in search engines, directory and article submission, blog marketing and more.
- Affiliate marketing websites:
In this case, the advertiser places his banner in the affiliate’s website accompanied by links. Once the end customer clicks the affiliate link and carries out a purchase or any other desired action, the affiliate is rewarded accordingly.
